I organized a visit to The Star in Frisco for our PRSSA chapter. We received a tour from the director of media relations and corporate communications, and we learned about his work for the Cowboys.

We put up flyers, reached out to professors, spoke to classes, and posted on social media to promote PRSSA and increase meeting attendance. We also chose guest speakers based on feedback from members. We were excited to have 50+ students attend our meeting with our guest speaker Macy Thompson!

My co-president and I had a table at the Strategic Communication Information Fair. We got to meet lots of people who were interested in joining our organization. I created an information sheet to hand out to those interested, and they could scan a QR code if they decided to join.

Roxo has had the opportunity to work with many amazing clients in the DFW area. During my first semester in Roxo, my team worked for the Cut Throat Finches, a local Fort Worth band. Click to visit the Roxo website and learn more about the agency.

Much of my work for Roxo consisted of internal branding and communications. My team was responsible for organizing "Recruitment Week" and promoting the new member application. We had tabling events, posted on social media, and wore our new Roxo t-shirts we created around campus. We received a total of 68 applications, with only 18 spots available.

At the end of the semester, each team gives a presentation to the entire agency showing all client work that was done during the semester. Purple Team works internally for Roxo, so we got to show everyone how we had been working to promote Roxo as a whole.

We have a blog section on our website, so I decided to write about an inspiring story I heard from the public relations team at Cook Children's.

I created a personal portfolio for the work I completed for both the Cut Throat Finches and Roxo.

Attending AAF's National Student Advertising Competition (NSAC) in Dallas was such a fun experience. My team spent many hours working to create a campaign for Tide, and we won an award for having the best team dynamic. 

In my Writing and Editing class, I created a news release, reporter pitch, and PSA for the release of a new app called ReportFW.

In my Case Studies class, I researched and led a discussion on the PR efforts of Salem, Massachusetts, explaining how the city expanded beyond its Halloween appeal. The slides present an overview of what I spoke about to the class.

Law was one of my favorite classes because I loved learning about the laws that relate to PR and advertising. I wrote a paper about a specific case relating to copyright and fair use.

In my Case Studies class, I researched and wrote about social media's role in communicating with the public after the Boston Marathon bombings. This was so interesting to learn about, and the case was a great example of effective communication with the public.

During my internship at Portside Advertising, I got to write copy for email blasts. Click for an example of one email I worked on.